Google Business Profile
≈12
Calls per month
Potential customers calling the business directly after finding it through Google.
Local SEO case study
From a newly launched website to sustained visibility across high-intent paving, patio and driveway searches in Dublin.
Webiwant designed and launched the Driveways & Patios Dublin website in March 2024, then developed its service architecture, local content and search presence.
The objective was clear: help more potential customers discover the business and turn that visibility into calls and quotation requests.
Business impact
Rankings are valuable when they help potential customers discover the business and take action.
Google Business Profile
≈12
Potential customers calling the business directly after finding it through Google.
Website enquiries
≈15
Prospects submitting a quotation request through the company website.
How we measure success: commercial rankings, local discovery, calls and quotation requests matter more than traffic figures viewed in isolation.
Figures are based on Google Business Profile performance data and enquiries reported by the client. Results may vary according to season and market conditions.
Starting point and challenge
The project began without an established website structure or a portfolio of indexed service, location and project pages.
Webiwant needed to create both the website and the search ecosystem through which customers could discover the business.
The challenge was that customers do not all use the same search. Their queries vary according to the work required, preferred material, location and stage of the decision-making process.
Services
Customers search for driveway contractors, patio installers, paving specialists, repairs, landscaping and related services.
Materials
Searches involving granite, porcelain, tarmac, gravel or concrete often reveal a more advanced purchasing decision.
Locations
Dublin-wide searches coexist with highly local searches for contractors working in specific suburbs and postcode areas.
The SEO challenge: cover this broad search landscape without creating repetitive, superficial or disconnected pages.
Our approach
We organised the website around the different ways customers search, compare providers and evaluate completed work.
The website was structured around clearly defined services and commercially relevant customer journeys.
Useful pages were developed for relevant Dublin areas, local services and completed work.
Completed installations became original search assets using project details, locations, materials and photography.
Services, locations, projects and advice were connected within a clear, crawlable website structure.
The company’s local profile was optimised and aligned with its services, website and target market.
Rankings, content gaps, overlapping pages and new commercial opportunities continue to be reviewed.
Search visibility
The website has gained visibility for service, material, local and cost-related searches used by potential customers.
#1
Local service search
#2
High-intent contractor search
#2
Material and service search
#2
Commercial research search
#2
Cost and purchase-intent search
#3
Material and installation search
The business behind the rankings
Original project content gives prospective customers tangible evidence of the company’s services, materials and workmanship.
Client perspective
“Gael and the team at Webiwant are great to work with. Professional, responsive and got us real results. Highly recommend.”
The outcome
The business is no longer dependent on one page or one keyword for its search visibility.
Potential customers can now discover the company through its services, materials, completed projects, pricing content and local Dublin pages.
This framework can be adapted to other trade and local service businesses. The details change, but the customer journey is often similar: identify a need, find a specialist, compare evidence and request a quote.
Local visibility audit
Webiwant helps trade and service businesses build stronger visibility across Google, Google Maps and AI-powered search.
We can review your rankings, service pages, competitors, Google Business Profile and missed commercial search opportunities.